Linger over the tale of our timeless taffy-like treats.
Products
Now and Later® Original
Now and Later® Chewy
Now and Later Morphs®
Keep Treating Yourself
Delightfully Tangy. Brightly Sweet.
Now and Later candy has been delivering long-lasting flavor since 1962…With a unique combination of hard candy toughness and soft candy chew, it quickly became a favorite for those who wanted to "enjoy some now and save some for later". In recent years, the brand has been revitalized with new formats like Now and Later Chewy and Now and Later Morphs.
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