

Linger over the tale of our timeless taffy-like treats.
Products

Keep Treating Yourself
Delightfully Tangy. Brightly Sweet.
Now and Later candy has been delivering long-lasting flavor since 1962…With a unique combination of hard candy toughness and soft candy chew, it quickly became a favorite for those who wanted to "enjoy some now and save some for later". In recent years, the brand has been revitalized with new formats like Now and Later Chewy and Now and Later Morphs.

Explore More Brands

Our Brands
A portfolio of brands as diverse as they are delicious.

Laffy Taffy®
Unwrap a good laugh as you learn about candy’s funniest brand.

Lemonhead®
Uncover the origin story of the classic lemon flavor that has charmed candy lovers for generations.

Funables®
Unleash a world of play with the story behind our fun-filled fruit snacks and gummies.