

Linger over the tale of our timeless taffy-like treats.
Products

Keep Treating Yourself
Delightfully Tangy. Brightly Sweet.
Now and Later® candy has been delivering long-lasting flavor since 1962. With a unique combination of hard candy toughness and soft candy chew, it quickly became a favorite for those who wanted to "enjoy some now and save some for later." In recent years, the brand has been revitalized with new formats like Now and Later® Chewy and Now and Later® Morphs.

Explore More Brands

Our Brands
A portfolio of brands as diverse as they are delicious.

Laffy Taffy®
Unwrap a good laugh as you learn about candy’s funniest brand.

Lemonhead®
Uncover the origin story of the classic lemon flavor that has charmed candy lovers for generations.

Funables®
Unleash a world of play with the story behind our fun-filled fruit snacks and gummies.